Brand Manager CV Example


The position is the equivalent of a marketing manager but is focused on a specific brand or brands in the company’s product stable. The branding can be product-centric or has geographic differentiation.  It calls for the planning and direction the brand marketing effort takes in line with corporate marketing objectives.  The brand manager is responsible for ensuring that the strategies for pricing, promotion, and distribution are in their right mix for the brand to take off in its target markets.

Brand Manager CV Example

Philip Q. Sargeant

Woodstock rd., Oxford, UK

Phone:  01865-433-991

sargeant33@ycmail.com

Objective

I would like to thank you for this opportunity to offer my marketing expertise in managing various brands in the retail industry which I can easily apply in retailing your various software products in the IT industry.  I have the confidence that with my more than 10 years in product management, you can rest assured to have an ace up your sleeve with me in your brand management team.

Career Experience/Job History

2000 – Present:  Assistant Brand manager, Marks & Spencer

  • Strategize the pricing, promotion, distribution of merchandise items on the store to ensure maximum market penetration.
  • Coordinate with procurement on the specific product preferences of the market to guide in their inventory selection.
  • Plan an implement changes in the store layout to effect the best possible customer shopping workflow.
  • Coordinate with in house and 3rd party web administrator to ensure adequate brand coverage for online e-commerce.
  • Approve all brand marketing tactical programs.
  • Prepare weekly marketing program performance report the marketing head.

Education

2005 – Present :  various in-house trainings, seminars and conference on brand marketing solutions and trends

1996 – 2000:  Bachelor of Arts in Commerce, St. John’s College, Oxford

Professional reference will be supplied upon request.

Category: Transportation CV's

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